Entertainment · Music · Video

Is Noah Cyrus The Next Big Thing?

 

noah-cyrus-cr-joseph-llanes-press-bb31-2016-billboard-1548
Photo credit: Joseph Llanes.
By: Jonathan Bickford (@JonathanOhHey)
Noah Cyrus, have you heard that name?  If you haven’t, be prepared because you will soon enough.  Miley’s 17 year old baby sister is making a name for herself and causing quite a stir.  In November she released her debut single, “Make Me (Cry),” featuring Labrinth, and a music video quickly followed.  The song was instantly popular among critics and fans alike.  Her music video for the song, see below, has already racked up almost 40 million views on YouTube.  This is almost unheard of for a debut artist.

 

While many may argue Noah’s song has gotten the attention it has because she has a very famous older sister, I would argue to the contrary.  A tweet from Miley about the music video may help it garner a few hundred thousands views if she is lucky, but it takes much more to have this amount of success.  To have this many views, there has to be repeat viewers who come back for more as well as the general public tuning in.  It is easy to get a core group of fans to tune in to the music video, but to be truly successful you need the general public to take an interest in song.

Radio is another important part of the puzzle.  “Make Me (Cry),” has been steadily growing on radio and is currently at #25 on pop radio in the United States.  The song has steadily grown each week since it’s initial push to radio.  This can be attributed to radio programmers and DJ’s recognizing her name, but this can only last a day or so.  The song has been steadily growing for over a month and a half now, and I don’t expect it to peak anytime soon.  I applaud her record label for really pushing the song to radio, and it has been successful in bringing the song back to the top 15 on iTunes.  This is evidence the song is connecting with the general public who are searching and purchasing the song online.

Yesterday, Noah announced the name of her debut album is, “NC-17.”  She went on to explain the name is because of her initials, age, and rating.  I’m guessing the album is going to be a little more adult in nature compared to her sister’s early albums.  In my opinion it was smart for Noah to wait until she was ready to make an album she truly believed in as opposed to making a name for herself as a child star.

 

Yesterday marked the beginning of Noah’s promotional tour for her single and album.  The main event was her performance on the “Tonight Show Starring Jimmy Fallon.”  I was nervous as well as many other people to see how she sounded live with her sister being such a great vocalist.  My worries were invalid because Noah sounded entirely the same live as she did on the record which was so nice to hear.  Many of today’s stars use so many effects on their vocals it is impossible to replicate the sound live.  It is nice to see a stripped down vocal performance from a very talented young lady.

 

All in all, I must say I love her song and can’t wait to hear more.  She has a edgy cool style to her which I really admire, and I hope she remains true to herself.  There is nothing better than being able to truly express yourself and your feelings through art.  I applaud her record label for giving her the opportunity to be presented and displayed how she really is instead of trying to create a cookie cutter pop tart out of her.  Through all this, Noah’s album, “NC-17,” is my most anticipated album of 2017 so far.  I can’t wait to see what this year holds for her.

Noah Cyrus’ debut single, “Make Me (Cry),” is available on iTunes now!  Click here to check it out!

What do you think of Noah’s debut single?  Leave a comment and let me know!

 

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